Bike Messenger Movie: Premium Rush

Have you seen the trailer for Premium Rush yet? If not, watch it here:

The movie premise: Dodging speeding cars, crazed cabbies and eight million cranky pedestrians is all in a day’s work for Wilee (Joseph Gordon-Levitt), the best of New York’s agile and aggressive bicycle messengers. It takes a special breed to ride the fixie – super lightweight, single-gear bikes with no brakes and riders who are equal part skilled cyclists and nutcases who risk becoming a smear on the pavement every time they head into traffic. But a guy who’s used to putting his life on the line is about to get more than even he is used to when his last envelope of the day – a routine “premium rush” run – turns into a life or death chase through the streets of Manhattan.

We all know the bike is the real star of this movie. Let me know what you think if you see it!



Meet: Ella Margaret

We have a new addition to the Jim’s Bicycle Shop family: Ella Margaret was born on July 16 at 9:43pm. My daughter Megan and her husband Mike couldn’t be more thrilled with their little bundle of joy. Thanks to everyone for all your warm wishes. Ella will be on a bike before we know it!